The complete casting guide in Morocco in 2026

The casting landscape in Morocco

In less than two decades, Morocco has become one of the most active audiovisual hubs in Africa and the Middle East. More than 200 productions are filmed there each year — Ramadan series on national channels, advertising spots for banks, telecom operators and large retail, international feature films in Ouarzazate, and now a wave of Netflix and Amazon Prime series shot between Casablanca, Tangier and Marrakech.

This growth has created a massive need for talents — and a historically opaque market, where touts, unregistered agents and WhatsApp lists coexist with real agencies. The cost for a production: lost time, fragile contracts and image rights disputes that can resurface years later.

Actor, extra, model, mannequin: what are the differences?

Before casting, clarify your needs. These four professions follow distinct pricing and contractual rules:

• Leading or supporting actor — dialogues, dramatic acting, presence in multiple scenes. Negotiated daily fees, image rights assigned for a defined use and duration.
• Extra — background presence, without dialogue. Daily flat rate, image assignment generally included.
• Model (photo / video campaign) — used for print and digital advertising. Pricing per shoot + buy-out for territory and duration.
• Mannequin (fashion and runway) — catwalk, e-commerce, lookbooks. Book and strict measurements logic.

On Castizen, each profile clearly indicates the categories in which the talent agrees to work — you filter in two clicks. Explore available profiles →

2026 rates: the reference grid

The rates below correspond to current Moroccan market practice in 2026, for a mid-range production, standard rights (Morocco, 1 year, all media):

Three multipliers modulate these rates: broadcasting territory (Morocco only, Maghreb, world), exploitation duration (3, 6, 12 months, in perpetuity) and sectoral exclusivity. A worldwide + 2 years + exclusivity assignment can triple the base fee.

Where to cast: key cities

Each Moroccan city has its production specialty. Here are the main hubs:

• Casting Casablanca — economic capital, 60% of the country's advertising and corporate productions.
• Casting Rabat — headquarters of national channels, television fictions and institutional.
• Casting Marrakech — international cinema, clips and fashion campaigns.
• Casting Ouarzazate — historical super-productions filmed in international studios.
• Casting Tangier — European co-productions and shootings in free zone.
• Casting Agadir — tourist campaigns, beaches and lifestyle.

Contracts and image rights in Morocco

Two laws strictly govern the use of a person's image in Morocco:

• Law 09-08 — relating to the protection of individuals with regard to the processing of personal data. Any identifiable photo is personal data.
• Law 53-05 — relating to electronic exchange of legal data (validity of electronic signature).

A valid casting contract must mention: complete identity of parties, dates and locations of shooting, exact scope of assignment (media, territories, duration), gross and net amount, cancellation conditions. On Castizen, these clauses are generated automatically and signed electronically — no more cobbled-together Word contracts.

The Castizen method: from brief to set

1. Create your project in 2 minutes — name the production, attach briefs, set dates.
2. Filter talents by city, measurements, languages, rate and availability. Add to cart.
3. Pay in escrow — funds are frozen until end of shooting.
4. Automatically retrieve signed contracts, unified invoice and PDF image assignments.
5. Validate the mission in one click. Talents are paid automatically.

5 mistakes that ruin a casting

1. Working without a written contract — a dispute over image rights can block the distribution of your film for years.
2. Confusing image assignment and filming authorization — these are two distinct documents.
3. Paying cash without invoice — not tax-deductible and risky in case of URSSAF / CNSS audit.
4. Casting without verifying identity — Castizen talents are KYC: verified ID, authenticated bank details, no surprises.
5. Underestimating the buy-out — an ad broadcast longer than expected = mandatory renegotiation.